The result was a striking and memorable brand identity that effectively illustrated the bridge from Web2 to Web3. We achieved this by using a gradient transition of blues and purples, symbolizing the shift from the familiar to the futuristic, with a key visual transition occurring at the ‘3’ in the logo. This design resonated deeply with users, creating a sense of trust and engagement while also making Web3 feel more accessible. The cohesive color palette and thoughtful design allowed Map3 to stand out as an innovative yet approachable brand in a rapidly evolving digital landscape.